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What was the strategy of the Eastman Kodak Company?
The company took aggressive steps in 2003 to re-invent itself to be a stronger and diversified company in the photo imaging industry by leveraging its operations to focus on the core businesses to ensure that its customer base had access to quality imaging and photography products/ services (Kodak.com 2004).
Why did Kodak choose the embedded organization perspective?
Kodak’s decision to aggressively pursue Embedded Organization Perspective (EOP) was seen as a desperate attempt by the organization to build its resource base in the imaging industry, an area where it hardly gives any competition to its rival technologically superior organizations.
How did the Kodak Company become a successful company?
Highly successful business that turned Kodak into one of the most recognizable name brands in the world was struggling for survival with the entrance of competitors in market. The Japanese company Fuji Corporation entered the market attained a high market share not only in Japan, but in the United States as well.
Why did the Kodak Company have a downturn?
The impact of this downturn in its revenues was severe to the company’s financial performance as it usually experienced high sales returns during the last four months of its financial year. The revenue downturn was mostly caused by the declining sales in Kodak’s Film Capture and traditional photofinishing products.
Last Update: Oct 2021
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