Super shampoo case study ppt

Like this document? Why not share! Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation. 2. Question 1.

Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation. 2. Question 1. What are the category beliefs among non-users of shampoo?

Following variables can be used to determine the non-user of shampoo     Affordability Lifestyles and psychographics Brand communication Purchasing power Question 2. What are the cognitive beliefs on the three brands of shampoos? (what are those advertising elements that ,match with the cognitive beliefs?)

Differences between the exposures & the concepts of shampoo   In cognitive people are having different perception based on their recognition whether they are positive or negative. In affective aspect various ads tries to attract the person to purchase the product by the belief that it may be beneficial to them.